Having an eCommerce website is one step towards reaching the millions of prospective customers that are using the internet. But in order to reach these customers, you need to market your online shop online using proven e-commerce SEO strategies.
Below are 5 reasons why marketing your online shop online using e-commerce SEO will help your business thrive:
Helps your customers find you
You might have a great eCommerce store, but if your target customers have no idea of its existence, it would do you no good. E-commerce SEO utilizes site optimization strategies that make it easy for search engines to rank you highly. When customers search for products related to yours, your SEO optimized online shop will be ranked on the first search engines results pages (SERPs), making it more visible to customers.
It is cost effective
When compared to traditional means of advertising such as media and Pay Per Click (PPC) advertising, e-commerce SEO is a very cost-effective way to market your online shop online. Unlike paid search, SEO serves you freely. You will not be charged anything when people click on your links through organic search. The only cost you will incur is when you pay an SEO expert to work on your site.
It is long lasting
Unlike other marketing strategies, SEO is not only cheap but also long-term. Once implemented with the help of an eCommerce SEO expert, it will continue delivering measurable results for as long as your online store exists at no additional cost to you. As long as you keep updating your online shop with fresh content, products and shopping guides, you don’t have to worry about organic traffic.
Helps you beat the competition
There is so much competition in the online space, which makes it is easy to fail without the right marketing strategies. When you market your online shop online, you will not only be making your business more discoverable but also staying ahead of the competition. With customers relying more on the internet to find the right products, it is crucial that you leverage more on digital marketing strategies that your competitors are ignoring to stay ahead of the pack.
Improves brand credibility
Customers are more likely to trust businesses they find through organic search than those utilizing paid search. Although this does not make paid search illegitimate, it just goes to show how important E-commerce SEO is for brand credibility. When your online store shows up more often in organic search results, customers will place more trust in it. In return, you will get higher conversion rates and make more sales.
How TopHatRank can Help
Our E-commerce SEO services are designed to optimize your online store using proven SEO strategies. We are results-driven and have many years of experience helping a lot of online shops realize greater sales.
We utilize a finely tuned SEO process to ensure that you E-commerce store ranks highly on search engine results. These include:
• ECommerce SEO audits
• E-commerce marketing research
• E-commerce brand building, content marketing, and conversion rate optimization.
Request for a free consultation today and together, we will turn your online shop into a thriving business using proven eCommerce SEO strategies.