5 Reasons Why You Should Market Your Online Shop Online using SEO

Having an eCommerce website is one step towards reaching the millions of prospective customers that are using the internet. But in order to reach these customers, you need to market your online shop online using proven e-commerce SEO strategies.

Below are 5 reasons why marketing your online shop online using e-commerce SEO will help your business thrive:

Helps your customers find you
You might have a great eCommerce store, but if your target customers have no idea of its existence, it would do you no good. E-commerce SEO utilizes site optimization strategies that make it easy for search engines to rank you highly. When customers search for products related to yours, your SEO optimized online shop will be ranked on the first search engines results pages (SERPs), making it more visible to customers.

It is cost effective
When compared to traditional means of advertising such as media and Pay Per Click (PPC) advertising, e-commerce SEO is a very cost-effective way to market your online shop online. Unlike paid search, SEO serves you freely. You will not be charged anything when people click on your links through organic search. The only cost you will incur is when you pay an SEO expert to work on your site.

It is long lasting
Unlike other marketing strategies, SEO is not only cheap but also long-term. Once implemented with the help of an eCommerce SEO expert, it will continue delivering measurable results for as long as your online store exists at no additional cost to you. As long as you keep updating your online shop with fresh content, products and shopping guides, you don’t have to worry about organic traffic.

Helps you beat the competition
There is so much competition in the online space, which makes it is easy to fail without the right marketing strategies. When you market your online shop online, you will not only be making your business more discoverable but also staying ahead of the competition. With customers relying more on the internet to find the right products, it is crucial that you leverage more on digital marketing strategies that your competitors are ignoring to stay ahead of the pack.

Improves brand credibility
Customers are more likely to trust businesses they find through organic search than those utilizing paid search. Although this does not make paid search illegitimate, it just goes to show how important E-commerce SEO is for brand credibility. When your online store shows up more often in organic search results, customers will place more trust in it. In return, you will get higher conversion rates and make more sales.

How TopHatRank can Help
Our E-commerce SEO services are designed to optimize your online store using proven SEO strategies. We are results-driven and have many years of experience helping a lot of online shops realize greater sales.

We utilize a finely tuned SEO process to ensure that you E-commerce store ranks highly on search engine results. These include:
• ECommerce SEO audits
• E-commerce marketing research
• E-commerce brand building, content marketing, and conversion rate optimization.

Request for a free consultation today and together, we will turn your online shop into a thriving business using proven eCommerce SEO strategies.

Inspiration For Your Design

When you are looking for inspiration it can sometimes be hard to know where to start. Sometimes you have been given a direction and requirements from the client and other times you get a clean slate. I love starting a design from new the clean blank canvas but every so often I go completely blank and struggle to get anything down and out of out mind to give me a tangible place to start. So where do I find my inspiration for design, I use all kinds of ways to generate ideas:-

CSS Galleries

Are a great place to start and really generate some ideas, you can sort by color, design styles including dark and different layouts. Usually, I see something that catches my eye. I did a quick search today and found this design.


I really like this design its clean, fresh and although has the standard navigation has elements that allow the user to interact with the site in a fun way with the navigation around the tree and the featured projects. Check out our web designer tips.


I love sites that show graffiti art always surprises me as it proves that you can be creative in even the most unusual places.  Graffiti art is not always appreciated by everyone but I think that you should take a look and judge for yourself.


Design Blogs

Design blogs are a great way to get ideas and create something that you like, taking ideas and design tips are not only a great way to improve your designs but you also come across ideas that you can run with and create something more in line with your design and how you want it to work.  I recently came across a great light effect that I have used on one of my designs which looks great.

There is plenty of places to take inspiration from, where do you get yours?

Web Design And Its Importance In The Perception Of Website Integrity

Web design is not only vital necessity of modern world, but also fun and amazing experience. After all, your own website is not just an additional opportunity to promote your product or describe your services, but it is also an element of your prestige. Website with a beautiful interface and informative content can improve your professional ranking and add to your profile in the eyes of colleagues, customers, partners, and friends. World of websites is diverse. You have to choose its appearance depending on the original purpose of web site creating. You should think commercial site design thoroughly to the smallest details as it should promote your products. Experienced professionals in the field of web design will help you to manage this problem as they have studied market needs and preferences of users.

Web design and its importance

Web design is the initial step in web site creating. A web designer is a person creating the basis of future site, which includes the design of the web pages logical structure, selection of the most convenient solutions for information presentation, and of course, web designer makes web project interface appearance. Web design is considered to be the most responsible stage in the whole website creating the process because at this stage key site elements are formed, which serve a foundation for additional elements formation, and help to highlight main points of the page, which in turn entice visitors to a particular kind of action. Website design can be compared to a book cover. Typically, the cover forms the first impression and opinion about the book, and then either there is a desire to take it and look through or to leave it on the shelf.

The proper cover is designed especially for this book potential consumer and only true professional is able to develop such unique design. The same situation is in the field of web design, only true professional in this sphere can create a web design that will keep harmony with website theme and still have a user-logical structure of web pages. As in any other sphere, there are not too many professionals in the sphere of web design, as a rule, they do not need advertising, their work speaks for itself. Services of professional web designers are rather expensive, but the work is done exceed the costs paid for it. In fact, web site design depends on desires and opportunities of customers: somebody likes a template design, while others like exclusive design only.

The main task of any website design is to inspire visitors to trust a company, the quality of its goods and services while maintaining corporate culture and identity and company’s positioning on the market. Website design and its construction combine a variety of nuances that needed to be taken into account in the process of website development. Web design also influences website promotion opportunities greatly.